Hy-Vee Grocery
UI/UX, Mobile
The Objective
Develop a full-scale mobile application for the Midwest-based grocery company, Hy-Vee, upon which many citizens depend for groceries, gas, pharmacy, and other services. This comprehensive redesign aims to optimize user interactions, streamline navigation, and ensure a visually appealing interface that evolves to meet the multifaceted needs of Hy-Vee’s users.
My Role
UX and UI for the mobile application. I led customer research, persona building, wireframing, and comprehensive prototyping of the mobile app.
Undergraduate Work; Logo credit to Hy-Vee, Inc. Logo used for personal use only.
